Tag: MYiNK Services

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Online Marketing is Taking Lead: Digital Marketing Expectations For 2016

By 2016, mobile advertising spend will surpass both social media and email advertising. Brands realize the growth of mobile and want to capitalize on potential customers who may be making purchasing decisions on the go. Think about the millions of Americans with cell-phones in their hands 24/7. They stay current on trends, pay their bills, make purchases, book trips and restaurant reservations with a click of a button. If your company does not have a mobile friendly site, you are potentially losing out on extra traffic converting to $$ every single day.

Search advertising market share will fail by 2016. Although search ads will remain the largest segment of online advertising (hitting $33 billion), it’s share of online ads will fall from 55 to 43%.

Display ads offer more image-oriented messaging than direct-response search advertising. By 2016, display advertising spend is expected to reach $28 billion and 37 % market share. Even when you post on social media, you receive more exposure to a post when it is attached to an image. Consumers are drawn first to an image, then they read. However, your content should be the reason why they ended up on your landing page to begin with.

E-mail marketing will account for the smallest market share of online ad spend in 2016 with just 3%. E-mail marketing is very important for businesses because it’s a cost effective way to constantly keep in touch with those that are interested in your services. They came to you and will most likely return or refer a friend – but they may not remember the number or address. A smart monthly campaign can allow you to keep in touch with customers, alert them of promotional offers and your holiday specials. An e-mail list in today’s day and age is priceless.

For more information or to book a business consultation, please call our Business Services Department at (347) 820-1818 or (347) 392-4838).

**Numbers according to Forbes.com. ***

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Content Marketing 101

The ever-expanding digital landscape is continuing to alter consumers’ behaviors and disrupt a broad range of industries. As a business owner, it’s your job to make sure you keep up with all of these changes. You may want to develop a relationship with clients by saving their e-mails for a campaign, writing blogs for your website to establish credibility in your industry and so on. But what if you don’t know how to write well or even the basics of content marketing? What if you don’t know if your website is optimized well enough for you to pop up on search engines?  (It’s not your job to know either!) Luckily, you’ll turn to us at MYiNK and we’ll explain each step thoroughly. Here’s an overview:

By definition, search engine optimization (SEO) is the art of improving a website’s organic ranking in search engines. You shouldn’t care about rankings, you should care about revenue. And Digital Marketing is much more than just ranking.

SEO is just one small part of the puzzle because you have to convert that traffic – and conversion optimization requires the ability to split test (which requires a working knowledge of web design and copywriting). The difference between a poorly optimized website and an optimized one could be 2-3x your revenue. That’s why multi-million dollar companies constantly split test even the smallest things –  like the color of a button, or the placement of text, or where users are clicking on their website. Even if you’re a local business and each new client brings in about $1,500 in revenue. If your website attracts 1,000 visitors, a 3% increase in your conversion rate means 30 new clients or $45,000 in revenue.

What about content creation?

Copywriting is crucial! When writing content, always tailor your message as though you’re having a conversation with just one person – your ideal target market. You will then begin to see how your engagement changes. If you find it difficult to always come up with categories or content to write about, plan out your year of blog content in an editorial calendar. In doing so, you will save time in the future from coming up with ideas and this will allow you to tailor your emails, offers, social media and product launches accordingly.

You can obtain an audience that is genuinely interested in your products and/or services by consistently focusing on these 3 points:

1) Who? – Who is your audience? 2) Why? – Why do they need your products and services? 3) What? – What other products and services can you create for them?

No matter what, you must focus on all 7 crucial aspects of digital marketing in order to obtain results.

1) SEO 2) Conversion Optimization 3) Web Design 4) Copywriting 5) Social Media 6) Analytics 7) Advertising

For optimal results and engagement, these seven factors must work together – consistently. Although you may be anxious to see results overnight, please remember one of our favorite quotes, “Slow and steady wins the SEO race.”

To learn more about our services or to schedule a business consultation, please contact our Business Services Department at (347) 392-4838. 

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What Makes the Best Website Content?

The best website content MUST be comprised of useful, credible, friendly and original material. These four components, when combined, can help bring your website the traffic you need.

Customers want content that teaches them something new, answers a question and/or helps them make a buying decision. By being useful, you are building trust and goodwill, both of which influence whether people will buy from you.

Your customers want credible information – content they can trust. You will become credible by continually producing useful and original content. In the meantime, use your “About Us” page to establish initial credibility. That page is extremely vital for prospective clients who are interested in your business but want to know a little more about your history and what credibility you have earned in the industry you’re in. The proper balance of content on this page will either make the prospective client turn into a customer or make the individual turn back and click on another website from the search engine results.

Even if a topic is covered elsewhere, if it is relevant to your customers, create some sort of original content about it. This makes your site a one stop source of information – and a great way to drive continual traffic. To help make a topic more original, give your own unique insights and thoughts on it. Share your opinions and express your concerns/thoughts on the matter. Discuss and review other posts on the topic (also known as content curation).

Lastly, your content must be friendly – to both people and search engines. Writing in a “forced” way just to please search engines is outdated and boring. Search engine companies work hard so that their engines judge content the same way that people do. Therefore, create content for people – not technology – and keep in mind SEO basics such as keywords, titles and descriptions.

For more information or to schedule a business consultation to learn more about our services, contact our Business Services line at (347) 392-4838.

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6 Ways To Create The Most Engagement On Your Facebook Like Page

Many of our business clients turn to us for answers to all of their social media questions. We are constantly asked, “How can my business page on Facebook get faster likes?” The problem is in the question – you cannot get organic likes quickly – the process takes time.

As a business owner, you must first answer several key questions: What is the reason you want more likes on your Facebook page? Since different brands have different objectives, is yours to drive in-store sales? Increase online sales? Launch a new product? Build awareness? Many businesses don’t know the answers to the questions. Many are desperate enough to purchase fake likes – not understanding that it does absolutely no justice to their page since no one is truly engaged in their content.  These individuals are perfectly content with seeing thousands of fake likes as long as their page looks like there’s an audience. That’s a major no-no. We pride in taking smart steps towards assisting our clients build a real audience – one that is truly engaged in what they have to offer, their business and their products. Once you begin to develop a small group who will start to like and follow your posts, your real audience will soon fill-up their seats.

  1. Focus on what you post. Photos get 53% more Likes, 104% more comments and 84% more click-throughs
  2. Length of your post. Posts with 80 characters or less get 66% more engagement
  3. Post content. “Question” posts get 100% more comments. Posts that spark dialogue receive 100% more comments than non-question posts.
  4. Focus on when you post. On weekdays, Facebook activity peaks around 3pm/EST. There are also notable spikes in the 11AM hour and the 8pm hour.
  5. Daily post frequency. Posting 1-2 times a day gets 40% more engagement. Among retail brands, posting 1-2 times a day gets 40% more engagement than posting 3 or more times a day.
  6. Weekly post frequency. Posting 1-4 times a week gets 71% more engagement.

Remember, just because activity peaks at certain times doesn’t mean those are the best times to post. Always test to see what works best for you and your business.

If you’re interested in any of our business services, including social media management/marketing, please contact our Business Services line at (347) 392-4838.

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4 Tips To Help You Create A Professional and Polished LinkedIn Profile

LinkedIn is the most popular online professional networking platform today. It has more than 200 million registered users worldwide. LinkedIn allows you the option to showcase your professionally written resume by MYiNK Services and allow administrative professionals in the field you are interested in take a look and connect with you almost immediately – for free! To begin, you first need to sign up for a LinkedIn account and then create a polished profile. Here are a few tips from the professionals at MYiNK Services to help you create and maintain a LinkedIn profile:

  1. Profile Picture: It is crucial for your profile picture to be as professional as possible. We recommend a head-shot which will automatically showcase you as a professional to those searching. You want to stay as far away as possible from any selfies and family vacation pictures where you can’t be seen up close. You have to remember that with LinkedIn, you have to maintain a professional and polished look – personal social media along with selfies should be on FaceBook and Instagram only. This doesn’t mean your profile has to be boring, you can have several elements on LinkedIn reflect who you are – we’ll show you how in the next few points.
  2. Professional Experience and Education: You shouldn’t write out your entire resume word for word – write about your current and previous positions and include a few bullet points for each experience. Some LinkedIn users drown their profile with twenty bullet points of their job experiences and it automatically takes away from the balance a professional profile should possess. Once you’re done with that part, write about your educational background and any certificates/licensure you possess.
  3. Stand Out! – Employers want to see your overall qualifications for a position – make sure to write about any awards you have received, any volunteer work you were part of during your free time. This is your platform to shine! So don’t hesitate to write about the different activities that interest you and so on. As corporate and professional a LinkedIn profile should be, it doesn’t mean you have to be boring. As long as your profile’s foundation is set – you can browse through the add-on options and make it a little personal. Don’t hesitate to add your personal interests! You want to come across as a human being – not as a professional robot who has listed everything a potential employer wants to see.
  4. Endorsements Are Crucial: If you stated you have strong customer service skills, Quickbooks knowledge and are a team player, etc… You want those that know you – to endorse you. Having your list of skills endorsed not only establishes your credibility but also allows you to see what truly are your strong suits.

Sign up for a LinkedIn account and join the largest professional network out there. You want to establish a professional presence online and have your accomplishments recognized and land the position you’ve been eyeing.

If you have any issues creating a LinkedIn Profile or don’t even know how to write a professional profile, have no fear – the professionals at MYiNK are here! Our Personal Brand Development Package is our elite package which includes a general cover letter, resume revision, complimentary consultation, interview tips and techniques, a professional headshot in a photography studio and a professionally written LinkedIn profile.

Call today to set up an appointment or for more information (347) 392-4717!

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You Don’t Have An E-mail List For Your Business?

Business owners are wondering why they are unable to have repeat clients, why they can’t keep in touch with existing clients, and why no one knows about the new product they just launched. The problem is not having an e-mail list!

An e-mail list of your clients is extremely vital in today’s market. An e-mail campaign allows you to keep in touch with clients, promote your new services, and send out promotions during the holiday season. Possessing an e-mail list is priceless. Not only does it have a high conversion rate, but as you build up your list, you can continually monetize it by pitching multiple products. Think of Amazon. What’s the one way they get millions of customers to continually buy more products from them? By e-mailing them offers on a regular basis!

Some people think that by posting on different social media websites, they are promoting their business and their services. The problem with that is – it’s very easy to scroll down and ignore a post, but when you receive an e-mail, whether you want to or not, you will acknowledge the e-mail and read it before you delete it!

If you don’t currently have an e-mail list, don’t worry. You can begin to go through your e-mails (outbox/inbox) and save the existing ones in an Excel Spreadsheet or on a document file. In your store you can begin with showcasing a printed paper with your company logo, on a clipboard perhaps, asking for a name and e-mail. Place it by the register or somewhere easy for the eye to see. Mention the new direction you are heading towards to your employees. Make sure they are requesting the emails from each client after any transactions. After you have that routine set in the store, you have to get in touch with your website manager. Tell him/her to create a subscription box on your website. It must be user-friendly and on a page easy to spot. Location is key. You can even offer a limited promotion with every subscription. People usually subscribe when they can get something out of it – usually a percent off their purchase or a coupon to use in-store.  As soon as that list builds up, you are ready for your first e-mail campaign.

For more information on any of our business services, please call (347) 392-4838. 

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10 Questions To Expect At Your Next Job Interview

Most of our clients haven’t been to an interview in years and get anxious just at the thought of one. We always re-assure our clients to have no fear, gather their thoughts and boost their confidence by giving them a list of questions to expect at a job interview.

Of course this isn’t a script that all of your potential employers will have on hand when interviewing you, however there are definitely certain questions you most definitely won’t be able to avoid at a job interview. Most of the time, people get nervous because they don’t know what questions may be asked or what to even expect. Other times, people aren’t confident in answering questions about themselves within seconds of being asked a question – knowing a potential job is on the line. Here are 10 questions to expect at your next job interview. Feel free to write down the list and master answering each with confidence. Even if the questions won’t be exactly the same, you’ll have a better idea how to answer them. Make sure not to repeat exactly what is written on your resume because your resume is for the employer to look at and formulate questions from – refer to the resume but don’t read off of it!

Question 1) What attracted you to our company? Use this question to show off your knowledge about the company. Do your homework by gathering vital information about the company. How many locations do they have? What’s their main export? What stood out most about the company that you can discuss?

Question 2) Can you tell me a little about yourself? Don’t start talking about your favorite sports team. This question is a platform for you to introduce your professional career and kickstart the conversation about yourself.  Engage in conversation and don’t hesitate to answer confidently.

Question 3) What were your responsibilities at your previous job? Don’t read off of your resume bullet point list. Explain how your actions and daily tasks positively affected the company. If you have statistics, point them on out to show the interviewer your work has true impact.

Question 4) What are your greatest strengths? Make sure that what you highlight relates directly back to the skills the company listed they are looking for. Knowing what they are looking for in a candidate can help you better prepare your answers.

Question 5) What would you say is your weakness? Talk about a weakness that you are working on making better. Everybody has a weaknesses – stating it and showing you are working on perfecting it to become a strength will definitely work in your favor at the interview.

Question 6) What motivates you on the job? If it’s loving what you do – then say so. If it’s your desire to be successful, or any other examples, you need to show that. Never mention money as your motivation to success, even though it may be true.

Question 7) Do you work better alone or on a team? Don’t just say team knowing they are expecting a team player. Showing strong examples of both shows you’re good at knowing when to work alone and with a team.

Question 8) How do you handle stress on the job? Give an example(s) that demonstrate how you remain calm during very stressful situations. Showing you are able to think clearly even when stressed or angry is always a plus to the employer.

Question 9) Why are you leaving your previous job? Be respectful of your boss and company. You can just say you feel it’s time for a new challenge in the field. You can explain it professionally – short and to the point. Don’t start rambling about all of the negative aspects of your current job.

Question 10) What is your expected salary? You can try to explain that you don’t have an exact number in mind – however it ranges from figure a to figure b. Or you can do your research on the position you are being interviewed about and see what the average annual salary is for that position in your state, city, etc…

If you have any questions for the employer, ask! Make sure not to ask anything you had in mind until the end of the interview because it may have gotten answered throughout the process. If a question arises during any of the above questions, then feel free to ask before you forget the question.

This list should give you a better idea as to what to expect at a job interview. Know the answers well enough to be able to answer them confidently and acquire that position!

To make an appointment for an individual service, please call (347) 392-4717 today! 

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4 Tips to Enhance Your Product Description SEO

If you are building your online/e-commerce store, here are 4 tips to help you enhance each product description’s search engine optimization:

1) Length: The length of your descriptions have to be short and sweet – enough to inform the client of the product and enticing enough to want them to purchase the item(s). This will benefit both your users and search engine spiders.

2) Original Content:  Writing enticing and original product descriptions for  your e-commerce business can definitely increase sales. Additionally, possessing original product descriptions on your website can help you avoid Google’s “Farmer algorithm” penalty – which affects retailers that copy and paste product descriptions from their competitors.

3) Order of Word Appearance: Place the broadest term you want to rank first in the product title. For example – Tiffany & Co 925 Sterling Silver Charm Bracelet.

4) Searching by Solution: People are visiting your website seeking the right solution – if they are ending up on a page that is user-friendly and possesses enticing content, they won’t hit the ‘back’ button and continue their search on Google. But rather, they will begin on your page as a visitor and end up as a customer – showing Google your rank is properly placed and lessening potential clients to turn around and search elsewhere.

Collectively, these tips will allow your product detail pages to be seen as relevant not only to search engine spiders, but to your website visitors. Entice them with your knowledge of your products through your descriptions – show your uniqueness with your quality and they’ll realize you’re better than the competitor. Copying and pasting other’s descriptions will only enhance their credibility and not broadcast your overall knowledge in your industry.

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Is Your Website Helping or Harming Your Business?

A website gives your business an online presence. These days, a professional and functioning website is crucial to every business owner. However, the way a website is both written and designed can either help your business grow or definitely harm the way your business is portrayed to the online world.

People form instant opinions with a click of a button. If your website does not possess key elements and use-friendly features, within a few seconds a potential customer will click the backspace button and search for someone else. Your website has to reflect your brand, logo, theme, services, expertise, etc… You have to make people feel as though they have entered a different world – your online world – and be so interested in your services that they pick up the phone and head your way. Your online presence and your actual business (storefront, office, company, etc…) have to work together. Just like you replenish your store’s visual merchandise, you have to constantly replenish your online content.

Potential clients are supposed to read your website pages to gain an interest. In reality, your content is so poorly written, that they begin to realize your mistakes and imperfections convey carelessness in your work. As a business, you must prevent mistakes from blemishing your company’s overall impression.A paragraph or page that is full of errors in spelling, grammar and punctuation is difficult to read and undermines the credibility and authority you have worked hard to achieve for your business. Your reputation suffers if your website, e-mails, letters and other documents are poorly written and possess typos and grammatical errors. In addition to being a necessity, editing and proofreading can have a positive business impact. It can help increase your credibility, improve customer loyalty and even help increase sales and revenues. Any customer will question your credibility, and with good reason, if they see a poorly written and executed website. Even if you have twenty years of solid experience, your poorly executed website presents your business as a rookie in the game.

If you look professional (design), sound professional (original content), and establish your company’s credibility (History/About Us), people will have all the more reason to want to work with you and choose your services over your competitor.

To make an appointment or to inquire about any of our successful Business Services, please call: (347) 392-4838

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Why You Need Original Text On Your Website

An online presence is key to a successful foundation to your business. If I can find you online and like what I see, why wouldn’t I contact you, go to your restaurant or make a purchase? The combination of your website pages have to help your theme/vision for your brand and be so professionally written that the client will have no doubts in doing business with you.

A flawlessly expressed, beautifully conceived promotional message and enticing website content for your business can work wonders for the value of your company in the eyes of potential clients. Compare a flawlessly composed introductory brochure to an unimpressive About Us Page full of archaic words and ancient idioms. There is a lot that potential clients can easily gather about your company from the quality of writing you send their way and form instant opinions.

Having original content on your website allows your business to establish creditability. When you gain a following based on your text alone, it shows that people are beginning to trust you as the professionals in the industry you are in. If you copy and paste other people’s information, that only makes you and your business look bad and gives those companies you took the content from twice the amount of exposure.

You might ask, “Well, most people find it extremely difficult to express on paper what they know in their head.” That is definitely understandable and true. However, those people can take the load off their shoulders and hire a professional copywriter to help them and their business gain the exposure it deserves – through enticing and original content.

Most people think that by hiring a professional, they will see drastic results in a month. Anyone in the business knows that to help a company that had no online presence to getting their toes wet online will take anywhere from six months to a year. In order for that to successfully occur, the content will have to be consistently posted and enticing enough to even be remotely close to helping them gain a following.

The entire process is extremely rewarding once you look back and see how far you have come. That’s why we pride in showing our business clients monthly progress reports which displays how they are ranking online since teaming up with us.

If you are interested in any of our successful Business Services, call us at (347) 392-4838 today!