Tag: Website Content

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What Makes the Best Website Content?

The best website content MUST be comprised of useful, credible, friendly and original material. These four components, when combined, can help bring your website the traffic you need.

Customers want content that teaches them something new, answers a question and/or helps them make a buying decision. By being useful, you are building trust and goodwill, both of which influence whether people will buy from you.

Your customers want credible information – content they can trust. You will become credible by continually producing useful and original content. In the meantime, use your “About Us” page to establish initial credibility. That page is extremely vital for prospective clients who are interested in your business but want to know a little more about your history and what credibility you have earned in the industry you’re in. The proper balance of content on this page will either make the prospective client turn into a customer or make the individual turn back and click on another website from the search engine results.

Even if a topic is covered elsewhere, if it is relevant to your customers, create some sort of original content about it. This makes your site a one stop source of information – and a great way to drive continual traffic. To help make a topic more original, give your own unique insights and thoughts on it. Share your opinions and express your concerns/thoughts on the matter. Discuss and review other posts on the topic (also known as content curation).

Lastly, your content must be friendly – to both people and search engines. Writing in a “forced” way just to please search engines is outdated and boring. Search engine companies work hard so that their engines judge content the same way that people do. Therefore, create content for people – not technology – and keep in mind SEO basics such as keywords, titles and descriptions.

For more information or to schedule a business consultation to learn more about our services, contact our Business Services line at (347) 392-4838.

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6 Ways To Create The Most Engagement On Your Facebook Like Page

Many of our business clients turn to us for answers to all of their social media questions. We are constantly asked, “How can my business page on Facebook get faster likes?” The problem is in the question – you cannot get organic likes quickly – the process takes time.

As a business owner, you must first answer several key questions: What is the reason you want more likes on your Facebook page? Since different brands have different objectives, is yours to drive in-store sales? Increase online sales? Launch a new product? Build awareness? Many businesses don’t know the answers to the questions. Many are desperate enough to purchase fake likes – not understanding that it does absolutely no justice to their page since no one is truly engaged in their content.  These individuals are perfectly content with seeing thousands of fake likes as long as their page looks like there’s an audience. That’s a major no-no. We pride in taking smart steps towards assisting our clients build a real audience – one that is truly engaged in what they have to offer, their business and their products. Once you begin to develop a small group who will start to like and follow your posts, your real audience will soon fill-up their seats.

  1. Focus on what you post. Photos get 53% more Likes, 104% more comments and 84% more click-throughs
  2. Length of your post. Posts with 80 characters or less get 66% more engagement
  3. Post content. “Question” posts get 100% more comments. Posts that spark dialogue receive 100% more comments than non-question posts.
  4. Focus on when you post. On weekdays, Facebook activity peaks around 3pm/EST. There are also notable spikes in the 11AM hour and the 8pm hour.
  5. Daily post frequency. Posting 1-2 times a day gets 40% more engagement. Among retail brands, posting 1-2 times a day gets 40% more engagement than posting 3 or more times a day.
  6. Weekly post frequency. Posting 1-4 times a week gets 71% more engagement.

Remember, just because activity peaks at certain times doesn’t mean those are the best times to post. Always test to see what works best for you and your business.

If you’re interested in any of our business services, including social media management/marketing, please contact our Business Services line at (347) 392-4838.

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Is Your Website Helping or Harming Your Business?

A website gives your business an online presence. These days, a professional and functioning website is crucial to every business owner. However, the way a website is both written and designed can either help your business grow or definitely harm the way your business is portrayed to the online world.

People form instant opinions with a click of a button. If your website does not possess key elements and use-friendly features, within a few seconds a potential customer will click the backspace button and search for someone else. Your website has to reflect your brand, logo, theme, services, expertise, etc… You have to make people feel as though they have entered a different world – your online world – and be so interested in your services that they pick up the phone and head your way. Your online presence and your actual business (storefront, office, company, etc…) have to work together. Just like you replenish your store’s visual merchandise, you have to constantly replenish your online content.

Potential clients are supposed to read your website pages to gain an interest. In reality, your content is so poorly written, that they begin to realize your mistakes and imperfections convey carelessness in your work. As a business, you must prevent mistakes from blemishing your company’s overall impression.A paragraph or page that is full of errors in spelling, grammar and punctuation is difficult to read and undermines the credibility and authority you have worked hard to achieve for your business. Your reputation suffers if your website, e-mails, letters and other documents are poorly written and possess typos and grammatical errors. In addition to being a necessity, editing and proofreading can have a positive business impact. It can help increase your credibility, improve customer loyalty and even help increase sales and revenues. Any customer will question your credibility, and with good reason, if they see a poorly written and executed website. Even if you have twenty years of solid experience, your poorly executed website presents your business as a rookie in the game.

If you look professional (design), sound professional (original content), and establish your company’s credibility (History/About Us), people will have all the more reason to want to work with you and choose your services over your competitor.

To make an appointment or to inquire about any of our successful Business Services, please call: (347) 392-4838

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Why You Need Original Text On Your Website

An online presence is key to a successful foundation to your business. If I can find you online and like what I see, why wouldn’t I contact you, go to your restaurant or make a purchase? The combination of your website pages have to help your theme/vision for your brand and be so professionally written that the client will have no doubts in doing business with you.

A flawlessly expressed, beautifully conceived promotional message and enticing website content for your business can work wonders for the value of your company in the eyes of potential clients. Compare a flawlessly composed introductory brochure to an unimpressive About Us Page full of archaic words and ancient idioms. There is a lot that potential clients can easily gather about your company from the quality of writing you send their way and form instant opinions.

Having original content on your website allows your business to establish creditability. When you gain a following based on your text alone, it shows that people are beginning to trust you as the professionals in the industry you are in. If you copy and paste other people’s information, that only makes you and your business look bad and gives those companies you took the content from twice the amount of exposure.

You might ask, “Well, most people find it extremely difficult to express on paper what they know in their head.” That is definitely understandable and true. However, those people can take the load off their shoulders and hire a professional copywriter to help them and their business gain the exposure it deserves – through enticing and original content.

Most people think that by hiring a professional, they will see drastic results in a month. Anyone in the business knows that to help a company that had no online presence to getting their toes wet online will take anywhere from six months to a year. In order for that to successfully occur, the content will have to be consistently posted and enticing enough to even be remotely close to helping them gain a following.

The entire process is extremely rewarding once you look back and see how far you have come. That’s why we pride in showing our business clients monthly progress reports which displays how they are ranking online since teaming up with us.

If you are interested in any of our successful Business Services, call us at (347) 392-4838 today!