by MYiNK Services | Sep 9, 2015 | MyInk, Uncategorized |
The best website content MUST be comprised of useful, credible, friendly and original material. These four components, when combined, can help bring your website the traffic you need. Customers want content that teaches them something new, answers a question and/or helps them make a buying decision. By being useful, you are building trust and goodwill, both of which influence whether people will buy from you. Your customers want credible information – content they can trust. You will become credible by continually producing useful and original content. In the meantime, use your “About Us” page to establish initial credibility. That page is extremely vital for prospective clients who are interested in your business but want to know a little more about your history and what credibility you have earned in the industry you’re in. The proper balance of content on this page will either make the prospective client turn into a customer or make the individual turn back and click on another website from the search engine results. Even if a topic is covered elsewhere, if it is relevant to your customers, create some sort of original content about it. This makes your site a one stop source of information – and a great way to drive continual traffic. To help make a topic more original, give your own unique insights and thoughts on it. Share your opinions and express your concerns/thoughts on the matter. Discuss and review other posts on the topic (also known as content curation). Lastly, your content must be friendly – to both people and search engines. Writing in a “forced” way just to please search engines...
by MYiNK Services | Jan 18, 2015 | MyInk |
If you are building your online/e-commerce store, here are 4 tips to help you enhance each product description’s search engine optimization: 1) Length: The length of your descriptions have to be short and sweet – enough to inform the client of the product and enticing enough to want them to purchase the item(s). This will benefit both your users and search engine spiders. 2) Original Content: Writing enticing and original product descriptions for your e-commerce business can definitely increase sales. Additionally, possessing original product descriptions on your website can help you avoid Google’s “Farmer algorithm” penalty – which affects retailers that copy and paste product descriptions from their competitors. 3) Order of Word Appearance: Place the broadest term you want to rank first in the product title. For example – Tiffany & Co 925 Sterling Silver Charm Bracelet. 4) Searching by Solution: People are visiting your website seeking the right solution – if they are ending up on a page that is user-friendly and possesses enticing content, they won’t hit the ‘back’ button and continue their search on Google. But rather, they will begin on your page as a visitor and end up as a customer – showing Google your rank is properly placed and lessening potential clients to turn around and search elsewhere. Collectively, these tips will allow your product detail pages to be seen as relevant not only to search engine spiders, but to your website visitors. Entice them with your knowledge of your products through your descriptions – show your uniqueness with your quality and they’ll realize you’re better than the competitor. Copying and pasting other’s descriptions...
by MYiNK Services | Jan 12, 2015 | MyInk |
An online presence is key to a successful foundation to your business. If I can find you online and like what I see, why wouldn’t I contact you, go to your restaurant or make a purchase? The combination of your website pages have to help your theme/vision for your brand and be so professionally written that the client will have no doubts in doing business with you. A flawlessly expressed, beautifully conceived promotional message and enticing website content for your business can work wonders for the value of your company in the eyes of potential clients. Compare a flawlessly composed introductory brochure to an unimpressive About Us Page full of archaic words and ancient idioms. There is a lot that potential clients can easily gather about your company from the quality of writing you send their way and form instant opinions. Having original content on your website allows your business to establish creditability. When you gain a following based on your text alone, it shows that people are beginning to trust you as the professionals in the industry you are in. If you copy and paste other people’s information, that only makes you and your business look bad and gives those companies you took the content from twice the amount of exposure. You might ask, “Well, most people find it extremely difficult to express on paper what they know in their head.” That is definitely understandable and true. However, those people can take the load off their shoulders and hire a professional copywriter to help them and their business gain the exposure it deserves – through enticing and original content. Most...
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