by MYiNK Services | Jan 18, 2015 | MyInk |
If you are building your online/e-commerce store, here are 4 tips to help you enhance each product description’s search engine optimization: 1) Length: The length of your descriptions have to be short and sweet – enough to inform the client of the product and enticing enough to want them to purchase the item(s). This will benefit both your users and search engine spiders. 2) Original Content: Writing enticing and original product descriptions for your e-commerce business can definitely increase sales. Additionally, possessing original product descriptions on your website can help you avoid Google’s “Farmer algorithm” penalty – which affects retailers that copy and paste product descriptions from their competitors. 3) Order of Word Appearance: Place the broadest term you want to rank first in the product title. For example – Tiffany & Co 925 Sterling Silver Charm Bracelet. 4) Searching by Solution: People are visiting your website seeking the right solution – if they are ending up on a page that is user-friendly and possesses enticing content, they won’t hit the ‘back’ button and continue their search on Google. But rather, they will begin on your page as a visitor and end up as a customer – showing Google your rank is properly placed and lessening potential clients to turn around and search elsewhere. Collectively, these tips will allow your product detail pages to be seen as relevant not only to search engine spiders, but to your website visitors. Entice them with your knowledge of your products through your descriptions – show your uniqueness with your quality and they’ll realize you’re better than the competitor. Copying and pasting other’s descriptions...
by MYiNK Services | Jan 13, 2015 | MyInk |
A website gives your business an online presence. These days, a professional and functioning website is crucial to every business owner. However, the way a website is both written and designed can either help your business grow or definitely harm the way your business is portrayed to the online world. People form instant opinions with a click of a button. If your website does not possess key elements and use-friendly features, within a few seconds a potential customer will click the backspace button and search for someone else. Your website has to reflect your brand, logo, theme, services, expertise, etc… You have to make people feel as though they have entered a different world – your online world – and be so interested in your services that they pick up the phone and head your way. Your online presence and your actual business (storefront, office, company, etc…) have to work together. Just like you replenish your store’s visual merchandise, you have to constantly replenish your online content. Potential clients are supposed to read your website pages to gain an interest. In reality, your content is so poorly written, that they begin to realize your mistakes and imperfections convey carelessness in your work. As a business, you must prevent mistakes from blemishing your company’s overall impression.A paragraph or page that is full of errors in spelling, grammar and punctuation is difficult to read and undermines the credibility and authority you have worked hard to achieve for your business. Your reputation suffers if your website, e-mails, letters and other documents are poorly written and possess typos and grammatical errors. In addition to being a necessity, editing...
by MYiNK Services | Jan 12, 2015 | MyInk |
An online presence is key to a successful foundation to your business. If I can find you online and like what I see, why wouldn’t I contact you, go to your restaurant or make a purchase? The combination of your website pages have to help your theme/vision for your brand and be so professionally written that the client will have no doubts in doing business with you. A flawlessly expressed, beautifully conceived promotional message and enticing website content for your business can work wonders for the value of your company in the eyes of potential clients. Compare a flawlessly composed introductory brochure to an unimpressive About Us Page full of archaic words and ancient idioms. There is a lot that potential clients can easily gather about your company from the quality of writing you send their way and form instant opinions. Having original content on your website allows your business to establish creditability. When you gain a following based on your text alone, it shows that people are beginning to trust you as the professionals in the industry you are in. If you copy and paste other people’s information, that only makes you and your business look bad and gives those companies you took the content from twice the amount of exposure. You might ask, “Well, most people find it extremely difficult to express on paper what they know in their head.” That is definitely understandable and true. However, those people can take the load off their shoulders and hire a professional copywriter to help them and their business gain the exposure it deserves – through enticing and original content. Most...
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