by MYiNK Services | Sep 9, 2015 | MyInk, Uncategorized |
The best website content MUST be comprised of useful, credible, friendly and original material. These four components, when combined, can help bring your website the traffic you need. Customers want content that teaches them something new, answers a question and/or helps them make a buying decision. By being useful, you are building trust and goodwill, both of which influence whether people will buy from you. Your customers want credible information – content they can trust. You will become credible by continually producing useful and original content. In the meantime, use your “About Us” page to establish initial credibility. That page is extremely vital for prospective clients who are interested in your business but want to know a little more about your history and what credibility you have earned in the industry you’re in. The proper balance of content on this page will either make the prospective client turn into a customer or make the individual turn back and click on another website from the search engine results. Even if a topic is covered elsewhere, if it is relevant to your customers, create some sort of original content about it. This makes your site a one stop source of information – and a great way to drive continual traffic. To help make a topic more original, give your own unique insights and thoughts on it. Share your opinions and express your concerns/thoughts on the matter. Discuss and review other posts on the topic (also known as content curation). Lastly, your content must be friendly – to both people and search engines. Writing in a “forced” way just to please search engines...
by MYiNK Services | Aug 28, 2015 | MyInk |
Many of our business clients turn to us for answers to all of their social media questions. We are constantly asked, “How can my business page on Facebook get faster likes?” The problem is in the question – you cannot get organic likes quickly – the process takes time. As a business owner, you must first answer several key questions: What is the reason you want more likes on your Facebook page? Since different brands have different objectives, is yours to drive in-store sales? Increase online sales? Launch a new product? Build awareness? Many businesses don’t know the answers to the questions. Many are desperate enough to purchase fake likes – not understanding that it does absolutely no justice to their page since no one is truly engaged in their content. These individuals are perfectly content with seeing thousands of fake likes as long as their page looks like there’s an audience. That’s a major no-no. We pride in taking smart steps towards assisting our clients build a real audience – one that is truly engaged in what they have to offer, their business and their products. Once you begin to develop a small group who will start to like and follow your posts, your real audience will soon fill-up their seats. Focus on what you post. Photos get 53% more Likes, 104% more comments and 84% more click-throughs Length of your post. Posts with 80 characters or less get 66% more engagement Post content. “Question” posts get 100% more comments. Posts that spark dialogue receive 100% more comments than non-question posts. Focus on when you post. On weekdays, Facebook activity peaks around 3pm/EST. There are...
by MYiNK Services | Jan 12, 2015 | MyInk |
Many clients often come into our office wondering what the importance of a cover letter is. They have definitely heard about it but are not quite sure why they need one or even what it is supposed to look like. Cover letters are an introduction to who you are. It is a document (formatted like a professional letter) that is submitted with a resume and a job application which explains your credentials and interest in the open position. Within the body of the cover letter, we highlight your strengths and in essence explain what the employer will most likely see on the next page of your application – your resume. A professional resume uses a specific language and key words which are not necessarily written in full sentences like in a cover letter. At MYiNK, our cover letters are a blueprint for employers to get a good enough idea to who you are, to want to turn the page and read your resume and call you for an interview. Our cover letters are enticing, bold, and truly capture your strengths and capabilities within 3-4 paragraphs. We take the time to meet with our clients in order for each cover letter and resume to stand out and highlight everything they have achieved in their career. Possessing a strong cover letter and resume allows you an opportunity to showcase your strengths, accomplishments and credentials – the only other step that remains is to secure an interview and you’re one step closer to that new position you’ve been praying for. To make an appointment today for a brand new resume packet, revise an outdated one, or...
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