by MYiNK Services | Sep 30, 2015 | MyInk, Uncategorized |
The ever-expanding digital landscape is continuing to alter consumers’ behaviors and disrupt a broad range of industries. As a business owner, it’s your job to make sure you keep up with all of these changes. You may want to develop a relationship with clients by saving their e-mails for a campaign, writing blogs for your website to establish credibility in your industry and so on. But what if you don’t know how to write well or even the basics of content marketing? What if you don’t know if your website is optimized well enough for you to pop up on search engines? (It’s not your job to know either!) Luckily, you’ll turn to us at MYiNK and we’ll explain each step thoroughly. Here’s an overview: By definition, search engine optimization (SEO) is the art of improving a website’s organic ranking in search engines. You shouldn’t care about rankings, you should care about revenue. And Digital Marketing is much more than just ranking. SEO is just one small part of the puzzle because you have to convert that traffic – and conversion optimization requires the ability to split test (which requires a working knowledge of web design and copywriting). The difference between a poorly optimized website and an optimized one could be 2-3x your revenue. That’s why multi-million dollar companies constantly split test even the smallest things – like the color of a button, or the placement of text, or where users are clicking on their website. Even if you’re a local business and each new client brings in about $1,500 in revenue. If your website attracts 1,000 visitors, a 3% increase in...
by MYiNK Services | Feb 19, 2015 | MyInk |
LinkedIn is the most popular online professional networking platform today. It has more than 200 million registered users worldwide. LinkedIn allows you the option to showcase your professionally written resume by MYiNK Services and allow administrative professionals in the field you are interested in take a look and connect with you almost immediately – for free! To begin, you first need to sign up for a LinkedIn account and then create a polished profile. Here are a few tips from the professionals at MYiNK Services to help you create and maintain a LinkedIn profile: Profile Picture: It is crucial for your profile picture to be as professional as possible. We recommend a head-shot which will automatically showcase you as a professional to those searching. You want to stay as far away as possible from any selfies and family vacation pictures where you can’t be seen up close. You have to remember that with LinkedIn, you have to maintain a professional and polished look – personal social media along with selfies should be on FaceBook and Instagram only. This doesn’t mean your profile has to be boring, you can have several elements on LinkedIn reflect who you are – we’ll show you how in the next few points. Professional Experience and Education: You shouldn’t write out your entire resume word for word – write about your current and previous positions and include a few bullet points for each experience. Some LinkedIn users drown their profile with twenty bullet points of their job experiences and it automatically takes away from the balance a professional profile should possess. Once you’re done with that...
by MYiNK Services | Jan 19, 2015 | MyInk |
Most of our clients haven’t been to an interview in years and get anxious just at the thought of one. We always re-assure our clients to have no fear, gather their thoughts and boost their confidence by giving them a list of questions to expect at a job interview. Of course this isn’t a script that all of your potential employers will have on hand when interviewing you, however there are definitely certain questions you most definitely won’t be able to avoid at a job interview. Most of the time, people get nervous because they don’t know what questions may be asked or what to even expect. Other times, people aren’t confident in answering questions about themselves within seconds of being asked a question – knowing a potential job is on the line. Here are 10 questions to expect at your next job interview. Feel free to write down the list and master answering each with confidence. Even if the questions won’t be exactly the same, you’ll have a better idea how to answer them. Make sure not to repeat exactly what is written on your resume because your resume is for the employer to look at and formulate questions from – refer to the resume but don’t read off of it! Question 1) What attracted you to our company? Use this question to show off your knowledge about the company. Do your homework by gathering vital information about the company. How many locations do they have? What’s their main export? What stood out most about the company that you can discuss? Question 2) Can you tell me a little about yourself? Don’t...
by MYiNK Services | Jan 12, 2015 | MyInk |
Many clients often come into our office wondering what the importance of a cover letter is. They have definitely heard about it but are not quite sure why they need one or even what it is supposed to look like. Cover letters are an introduction to who you are. It is a document (formatted like a professional letter) that is submitted with a resume and a job application which explains your credentials and interest in the open position. Within the body of the cover letter, we highlight your strengths and in essence explain what the employer will most likely see on the next page of your application – your resume. A professional resume uses a specific language and key words which are not necessarily written in full sentences like in a cover letter. At MYiNK, our cover letters are a blueprint for employers to get a good enough idea to who you are, to want to turn the page and read your resume and call you for an interview. Our cover letters are enticing, bold, and truly capture your strengths and capabilities within 3-4 paragraphs. We take the time to meet with our clients in order for each cover letter and resume to stand out and highlight everything they have achieved in their career. Possessing a strong cover letter and resume allows you an opportunity to showcase your strengths, accomplishments and credentials – the only other step that remains is to secure an interview and you’re one step closer to that new position you’ve been praying for. To make an appointment today for a brand new resume packet, revise an outdated one, or...
Recent Comments