by MYiNK Services | Jan 20, 2015 | MyInk |
Business owners are wondering why they are unable to have repeat clients, why they can’t keep in touch with existing clients, and why no one knows about the new product they just launched. The problem is not having an e-mail list! An e-mail list of your clients is extremely vital in today’s market. An e-mail campaign allows you to keep in touch with clients, promote your new services, and send out promotions during the holiday season. Possessing an e-mail list is priceless. Not only does it have a high conversion rate, but as you build up your list, you can continually monetize it by pitching multiple products. Think of Amazon. What’s the one way they get millions of customers to continually buy more products from them? By e-mailing them offers on a regular basis! Some people think that by posting on different social media websites, they are promoting their business and their services. The problem with that is – it’s very easy to scroll down and ignore a post, but when you receive an e-mail, whether you want to or not, you will acknowledge the e-mail and read it before you delete it! If you don’t currently have an e-mail list, don’t worry. You can begin to go through your e-mails (outbox/inbox) and save the existing ones in an Excel Spreadsheet or on a document file. In your store you can begin with showcasing a printed paper with your company logo, on a clipboard perhaps, asking for a name and e-mail. Place it by the register or somewhere easy for the eye to see. Mention the new direction you are heading towards to your employees....
by MYiNK Services | Jan 19, 2015 | MyInk |
Most of our clients haven’t been to an interview in years and get anxious just at the thought of one. We always re-assure our clients to have no fear, gather their thoughts and boost their confidence by giving them a list of questions to expect at a job interview. Of course this isn’t a script that all of your potential employers will have on hand when interviewing you, however there are definitely certain questions you most definitely won’t be able to avoid at a job interview. Most of the time, people get nervous because they don’t know what questions may be asked or what to even expect. Other times, people aren’t confident in answering questions about themselves within seconds of being asked a question – knowing a potential job is on the line. Here are 10 questions to expect at your next job interview. Feel free to write down the list and master answering each with confidence. Even if the questions won’t be exactly the same, you’ll have a better idea how to answer them. Make sure not to repeat exactly what is written on your resume because your resume is for the employer to look at and formulate questions from – refer to the resume but don’t read off of it! Question 1) What attracted you to our company? Use this question to show off your knowledge about the company. Do your homework by gathering vital information about the company. How many locations do they have? What’s their main export? What stood out most about the company that you can discuss? Question 2) Can you tell me a little about yourself? Don’t...
by MYiNK Services | Jan 18, 2015 | MyInk |
If you are building your online/e-commerce store, here are 4 tips to help you enhance each product description’s search engine optimization: 1) Length: The length of your descriptions have to be short and sweet – enough to inform the client of the product and enticing enough to want them to purchase the item(s). This will benefit both your users and search engine spiders. 2) Original Content: Writing enticing and original product descriptions for your e-commerce business can definitely increase sales. Additionally, possessing original product descriptions on your website can help you avoid Google’s “Farmer algorithm” penalty – which affects retailers that copy and paste product descriptions from their competitors. 3) Order of Word Appearance: Place the broadest term you want to rank first in the product title. For example – Tiffany & Co 925 Sterling Silver Charm Bracelet. 4) Searching by Solution: People are visiting your website seeking the right solution – if they are ending up on a page that is user-friendly and possesses enticing content, they won’t hit the ‘back’ button and continue their search on Google. But rather, they will begin on your page as a visitor and end up as a customer – showing Google your rank is properly placed and lessening potential clients to turn around and search elsewhere. Collectively, these tips will allow your product detail pages to be seen as relevant not only to search engine spiders, but to your website visitors. Entice them with your knowledge of your products through your descriptions – show your uniqueness with your quality and they’ll realize you’re better than the competitor. Copying and pasting other’s descriptions...
by MYiNK Services | Jan 13, 2015 | MyInk |
A website gives your business an online presence. These days, a professional and functioning website is crucial to every business owner. However, the way a website is both written and designed can either help your business grow or definitely harm the way your business is portrayed to the online world. People form instant opinions with a click of a button. If your website does not possess key elements and use-friendly features, within a few seconds a potential customer will click the backspace button and search for someone else. Your website has to reflect your brand, logo, theme, services, expertise, etc… You have to make people feel as though they have entered a different world – your online world – and be so interested in your services that they pick up the phone and head your way. Your online presence and your actual business (storefront, office, company, etc…) have to work together. Just like you replenish your store’s visual merchandise, you have to constantly replenish your online content. Potential clients are supposed to read your website pages to gain an interest. In reality, your content is so poorly written, that they begin to realize your mistakes and imperfections convey carelessness in your work. As a business, you must prevent mistakes from blemishing your company’s overall impression.A paragraph or page that is full of errors in spelling, grammar and punctuation is difficult to read and undermines the credibility and authority you have worked hard to achieve for your business. Your reputation suffers if your website, e-mails, letters and other documents are poorly written and possess typos and grammatical errors. In addition to being a necessity, editing...
by MYiNK Services | Jan 12, 2015 | MyInk |
An online presence is key to a successful foundation to your business. If I can find you online and like what I see, why wouldn’t I contact you, go to your restaurant or make a purchase? The combination of your website pages have to help your theme/vision for your brand and be so professionally written that the client will have no doubts in doing business with you. A flawlessly expressed, beautifully conceived promotional message and enticing website content for your business can work wonders for the value of your company in the eyes of potential clients. Compare a flawlessly composed introductory brochure to an unimpressive About Us Page full of archaic words and ancient idioms. There is a lot that potential clients can easily gather about your company from the quality of writing you send their way and form instant opinions. Having original content on your website allows your business to establish creditability. When you gain a following based on your text alone, it shows that people are beginning to trust you as the professionals in the industry you are in. If you copy and paste other people’s information, that only makes you and your business look bad and gives those companies you took the content from twice the amount of exposure. You might ask, “Well, most people find it extremely difficult to express on paper what they know in their head.” That is definitely understandable and true. However, those people can take the load off their shoulders and hire a professional copywriter to help them and their business gain the exposure it deserves – through enticing and original content. Most...
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