by MYiNK Services | Sep 30, 2015 | MyInk, Uncategorized |
The ever-expanding digital landscape is continuing to alter consumers’ behaviors and disrupt a broad range of industries. As a business owner, it’s your job to make sure you keep up with all of these changes. You may want to develop a relationship with clients by saving their e-mails for a campaign, writing blogs for your website to establish credibility in your industry and so on. But what if you don’t know how to write well or even the basics of content marketing? What if you don’t know if your website is optimized well enough for you to pop up on search engines? (It’s not your job to know either!) Luckily, you’ll turn to us at MYiNK and we’ll explain each step thoroughly. Here’s an overview: By definition, search engine optimization (SEO) is the art of improving a website’s organic ranking in search engines. You shouldn’t care about rankings, you should care about revenue. And Digital Marketing is much more than just ranking. SEO is just one small part of the puzzle because you have to convert that traffic – and conversion optimization requires the ability to split test (which requires a working knowledge of web design and copywriting). The difference between a poorly optimized website and an optimized one could be 2-3x your revenue. That’s why multi-million dollar companies constantly split test even the smallest things – like the color of a button, or the placement of text, or where users are clicking on their website. Even if you’re a local business and each new client brings in about $1,500 in revenue. If your website attracts 1,000 visitors, a 3% increase in...
by MYiNK Services | Sep 9, 2015 | MyInk, Uncategorized |
The best website content MUST be comprised of useful, credible, friendly and original material. These four components, when combined, can help bring your website the traffic you need. Customers want content that teaches them something new, answers a question and/or helps them make a buying decision. By being useful, you are building trust and goodwill, both of which influence whether people will buy from you. Your customers want credible information – content they can trust. You will become credible by continually producing useful and original content. In the meantime, use your “About Us” page to establish initial credibility. That page is extremely vital for prospective clients who are interested in your business but want to know a little more about your history and what credibility you have earned in the industry you’re in. The proper balance of content on this page will either make the prospective client turn into a customer or make the individual turn back and click on another website from the search engine results. Even if a topic is covered elsewhere, if it is relevant to your customers, create some sort of original content about it. This makes your site a one stop source of information – and a great way to drive continual traffic. To help make a topic more original, give your own unique insights and thoughts on it. Share your opinions and express your concerns/thoughts on the matter. Discuss and review other posts on the topic (also known as content curation). Lastly, your content must be friendly – to both people and search engines. Writing in a “forced” way just to please search engines...
by MYiNK Services | Jan 13, 2015 | MyInk |
A website gives your business an online presence. These days, a professional and functioning website is crucial to every business owner. However, the way a website is both written and designed can either help your business grow or definitely harm the way your business is portrayed to the online world. People form instant opinions with a click of a button. If your website does not possess key elements and use-friendly features, within a few seconds a potential customer will click the backspace button and search for someone else. Your website has to reflect your brand, logo, theme, services, expertise, etc… You have to make people feel as though they have entered a different world – your online world – and be so interested in your services that they pick up the phone and head your way. Your online presence and your actual business (storefront, office, company, etc…) have to work together. Just like you replenish your store’s visual merchandise, you have to constantly replenish your online content. Potential clients are supposed to read your website pages to gain an interest. In reality, your content is so poorly written, that they begin to realize your mistakes and imperfections convey carelessness in your work. As a business, you must prevent mistakes from blemishing your company’s overall impression.A paragraph or page that is full of errors in spelling, grammar and punctuation is difficult to read and undermines the credibility and authority you have worked hard to achieve for your business. Your reputation suffers if your website, e-mails, letters and other documents are poorly written and possess typos and grammatical errors. In addition to being a necessity, editing...
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