by MYiNK Services | Aug 28, 2015 | MyInk |
Many of our business clients turn to us for answers to all of their social media questions. We are constantly asked, “How can my business page on Facebook get faster likes?” The problem is in the question – you cannot get organic likes quickly – the process takes time. As a business owner, you must first answer several key questions: What is the reason you want more likes on your Facebook page? Since different brands have different objectives, is yours to drive in-store sales? Increase online sales? Launch a new product? Build awareness? Many businesses don’t know the answers to the questions. Many are desperate enough to purchase fake likes – not understanding that it does absolutely no justice to their page since no one is truly engaged in their content. These individuals are perfectly content with seeing thousands of fake likes as long as their page looks like there’s an audience. That’s a major no-no. We pride in taking smart steps towards assisting our clients build a real audience – one that is truly engaged in what they have to offer, their business and their products. Once you begin to develop a small group who will start to like and follow your posts, your real audience will soon fill-up their seats. Focus on what you post. Photos get 53% more Likes, 104% more comments and 84% more click-throughs Length of your post. Posts with 80 characters or less get 66% more engagement Post content. “Question” posts get 100% more comments. Posts that spark dialogue receive 100% more comments than non-question posts. Focus on when you post. On weekdays, Facebook activity peaks around 3pm/EST. There are...
by MYiNK Services | Jan 20, 2015 | MyInk |
Business owners are wondering why they are unable to have repeat clients, why they can’t keep in touch with existing clients, and why no one knows about the new product they just launched. The problem is not having an e-mail list! An e-mail list of your clients is extremely vital in today’s market. An e-mail campaign allows you to keep in touch with clients, promote your new services, and send out promotions during the holiday season. Possessing an e-mail list is priceless. Not only does it have a high conversion rate, but as you build up your list, you can continually monetize it by pitching multiple products. Think of Amazon. What’s the one way they get millions of customers to continually buy more products from them? By e-mailing them offers on a regular basis! Some people think that by posting on different social media websites, they are promoting their business and their services. The problem with that is – it’s very easy to scroll down and ignore a post, but when you receive an e-mail, whether you want to or not, you will acknowledge the e-mail and read it before you delete it! If you don’t currently have an e-mail list, don’t worry. You can begin to go through your e-mails (outbox/inbox) and save the existing ones in an Excel Spreadsheet or on a document file. In your store you can begin with showcasing a printed paper with your company logo, on a clipboard perhaps, asking for a name and e-mail. Place it by the register or somewhere easy for the eye to see. Mention the new direction you are heading towards to your employees....
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