by MYiNK Services | Nov 5, 2015 | MyInk, Uncategorized |
By 2016, mobile advertising spend will surpass both social media and email advertising. Brands realize the growth of mobile and want to capitalize on potential customers who may be making purchasing decisions on the go. Think about the millions of Americans with cell-phones in their hands 24/7. They stay current on trends, pay their bills, make purchases, book trips and restaurant reservations with a click of a button. If your company does not have a mobile friendly site, you are potentially losing out on extra traffic converting to $$ every single day. Search advertising market share will fail by 2016. Although search ads will remain the largest segment of online advertising (hitting $33 billion), it’s share of online ads will fall from 55 to 43%. Display ads offer more image-oriented messaging than direct-response search advertising. By 2016, display advertising spend is expected to reach $28 billion and 37 % market share. Even when you post on social media, you receive more exposure to a post when it is attached to an image. Consumers are drawn first to an image, then they read. However, your content should be the reason why they ended up on your landing page to begin with. E-mail marketing will account for the smallest market share of online ad spend in 2016 with just 3%. E-mail marketing is very important for businesses because it’s a cost effective way to constantly keep in touch with those that are interested in your services. They came to you and will most likely return or refer a friend – but they may not remember the number or address. A smart monthly...
by MYiNK Services | Sep 30, 2015 | MyInk, Uncategorized |
The ever-expanding digital landscape is continuing to alter consumers’ behaviors and disrupt a broad range of industries. As a business owner, it’s your job to make sure you keep up with all of these changes. You may want to develop a relationship with clients by saving their e-mails for a campaign, writing blogs for your website to establish credibility in your industry and so on. But what if you don’t know how to write well or even the basics of content marketing? What if you don’t know if your website is optimized well enough for you to pop up on search engines? (It’s not your job to know either!) Luckily, you’ll turn to us at MYiNK and we’ll explain each step thoroughly. Here’s an overview: By definition, search engine optimization (SEO) is the art of improving a website’s organic ranking in search engines. You shouldn’t care about rankings, you should care about revenue. And Digital Marketing is much more than just ranking. SEO is just one small part of the puzzle because you have to convert that traffic – and conversion optimization requires the ability to split test (which requires a working knowledge of web design and copywriting). The difference between a poorly optimized website and an optimized one could be 2-3x your revenue. That’s why multi-million dollar companies constantly split test even the smallest things – like the color of a button, or the placement of text, or where users are clicking on their website. Even if you’re a local business and each new client brings in about $1,500 in revenue. If your website attracts 1,000 visitors, a 3% increase in...
by MYiNK Services | Sep 9, 2015 | MyInk, Uncategorized |
The best website content MUST be comprised of useful, credible, friendly and original material. These four components, when combined, can help bring your website the traffic you need. Customers want content that teaches them something new, answers a question and/or helps them make a buying decision. By being useful, you are building trust and goodwill, both of which influence whether people will buy from you. Your customers want credible information – content they can trust. You will become credible by continually producing useful and original content. In the meantime, use your “About Us” page to establish initial credibility. That page is extremely vital for prospective clients who are interested in your business but want to know a little more about your history and what credibility you have earned in the industry you’re in. The proper balance of content on this page will either make the prospective client turn into a customer or make the individual turn back and click on another website from the search engine results. Even if a topic is covered elsewhere, if it is relevant to your customers, create some sort of original content about it. This makes your site a one stop source of information – and a great way to drive continual traffic. To help make a topic more original, give your own unique insights and thoughts on it. Share your opinions and express your concerns/thoughts on the matter. Discuss and review other posts on the topic (also known as content curation). Lastly, your content must be friendly – to both people and search engines. Writing in a “forced” way just to please search engines...
by MYiNK Services | Jan 20, 2015 | MyInk |
Business owners are wondering why they are unable to have repeat clients, why they can’t keep in touch with existing clients, and why no one knows about the new product they just launched. The problem is not having an e-mail list! An e-mail list of your clients is extremely vital in today’s market. An e-mail campaign allows you to keep in touch with clients, promote your new services, and send out promotions during the holiday season. Possessing an e-mail list is priceless. Not only does it have a high conversion rate, but as you build up your list, you can continually monetize it by pitching multiple products. Think of Amazon. What’s the one way they get millions of customers to continually buy more products from them? By e-mailing them offers on a regular basis! Some people think that by posting on different social media websites, they are promoting their business and their services. The problem with that is – it’s very easy to scroll down and ignore a post, but when you receive an e-mail, whether you want to or not, you will acknowledge the e-mail and read it before you delete it! If you don’t currently have an e-mail list, don’t worry. You can begin to go through your e-mails (outbox/inbox) and save the existing ones in an Excel Spreadsheet or on a document file. In your store you can begin with showcasing a printed paper with your company logo, on a clipboard perhaps, asking for a name and e-mail. Place it by the register or somewhere easy for the eye to see. Mention the new direction you are heading towards to your employees....
by MYiNK Services | Jan 19, 2015 | MyInk |
Most of our clients haven’t been to an interview in years and get anxious just at the thought of one. We always re-assure our clients to have no fear, gather their thoughts and boost their confidence by giving them a list of questions to expect at a job interview. Of course this isn’t a script that all of your potential employers will have on hand when interviewing you, however there are definitely certain questions you most definitely won’t be able to avoid at a job interview. Most of the time, people get nervous because they don’t know what questions may be asked or what to even expect. Other times, people aren’t confident in answering questions about themselves within seconds of being asked a question – knowing a potential job is on the line. Here are 10 questions to expect at your next job interview. Feel free to write down the list and master answering each with confidence. Even if the questions won’t be exactly the same, you’ll have a better idea how to answer them. Make sure not to repeat exactly what is written on your resume because your resume is for the employer to look at and formulate questions from – refer to the resume but don’t read off of it! Question 1) What attracted you to our company? Use this question to show off your knowledge about the company. Do your homework by gathering vital information about the company. How many locations do they have? What’s their main export? What stood out most about the company that you can discuss? Question 2) Can you tell me a little about yourself? Don’t...
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