by MYiNK Services | Nov 5, 2015 | MyInk, Uncategorized |
By 2016, mobile advertising spend will surpass both social media and email advertising. Brands realize the growth of mobile and want to capitalize on potential customers who may be making purchasing decisions on the go. Think about the millions of Americans with cell-phones in their hands 24/7. They stay current on trends, pay their bills, make purchases, book trips and restaurant reservations with a click of a button. If your company does not have a mobile friendly site, you are potentially losing out on extra traffic converting to $$ every single day. Search advertising market share will fail by 2016. Although search ads will remain the largest segment of online advertising (hitting $33 billion), it’s share of online ads will fall from 55 to 43%. Display ads offer more image-oriented messaging than direct-response search advertising. By 2016, display advertising spend is expected to reach $28 billion and 37 % market share. Even when you post on social media, you receive more exposure to a post when it is attached to an image. Consumers are drawn first to an image, then they read. However, your content should be the reason why they ended up on your landing page to begin with. E-mail marketing will account for the smallest market share of online ad spend in 2016 with just 3%. E-mail marketing is very important for businesses because it’s a cost effective way to constantly keep in touch with those that are interested in your services. They came to you and will most likely return or refer a friend – but they may not remember the number or address. A smart monthly...
by MYiNK Services | Sep 30, 2015 | MyInk, Uncategorized |
The ever-expanding digital landscape is continuing to alter consumers’ behaviors and disrupt a broad range of industries. As a business owner, it’s your job to make sure you keep up with all of these changes. You may want to develop a relationship with clients by saving their e-mails for a campaign, writing blogs for your website to establish credibility in your industry and so on. But what if you don’t know how to write well or even the basics of content marketing? What if you don’t know if your website is optimized well enough for you to pop up on search engines? (It’s not your job to know either!) Luckily, you’ll turn to us at MYiNK and we’ll explain each step thoroughly. Here’s an overview: By definition, search engine optimization (SEO) is the art of improving a website’s organic ranking in search engines. You shouldn’t care about rankings, you should care about revenue. And Digital Marketing is much more than just ranking. SEO is just one small part of the puzzle because you have to convert that traffic – and conversion optimization requires the ability to split test (which requires a working knowledge of web design and copywriting). The difference between a poorly optimized website and an optimized one could be 2-3x your revenue. That’s why multi-million dollar companies constantly split test even the smallest things – like the color of a button, or the placement of text, or where users are clicking on their website. Even if you’re a local business and each new client brings in about $1,500 in revenue. If your website attracts 1,000 visitors, a 3% increase in...
by MYiNK Services | Sep 9, 2015 | MyInk, Uncategorized |
The best website content MUST be comprised of useful, credible, friendly and original material. These four components, when combined, can help bring your website the traffic you need. Customers want content that teaches them something new, answers a question and/or helps them make a buying decision. By being useful, you are building trust and goodwill, both of which influence whether people will buy from you. Your customers want credible information – content they can trust. You will become credible by continually producing useful and original content. In the meantime, use your “About Us” page to establish initial credibility. That page is extremely vital for prospective clients who are interested in your business but want to know a little more about your history and what credibility you have earned in the industry you’re in. The proper balance of content on this page will either make the prospective client turn into a customer or make the individual turn back and click on another website from the search engine results. Even if a topic is covered elsewhere, if it is relevant to your customers, create some sort of original content about it. This makes your site a one stop source of information – and a great way to drive continual traffic. To help make a topic more original, give your own unique insights and thoughts on it. Share your opinions and express your concerns/thoughts on the matter. Discuss and review other posts on the topic (also known as content curation). Lastly, your content must be friendly – to both people and search engines. Writing in a “forced” way just to please search engines...
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